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This web site has the following on the homepage, "X-LED Technology is a Dutch manufacturer of extreme power lights using the newest power LEDs." We noticed that the web site also said " Are professionals who need custom-made solutions in order to meet their exceptional performance and requirements." It also said " For instance film producers on expedition, police surveillance, SWAT operations, Rescue and Search teams or off road and rally drivers. What we do it a nutshell. Keys to our compact designs are our advanced conductive materials. With the recently developed electronics ." The header had x-led as the highest ranking optimized keyword. It is followed by xled, X-Led, and X-LED which isn't as ranked as highly as x-led. The next words x-ledtechnology.com uses is technology. world was included and might not be seen by search parsers.